In a strategic move to bolster its global business development, ZBD has appointed Hajar Noreddine as Vice President of Business Development. Based in Hamburg, Noreddine brings a wealth of experience in mobile advertising, growth strategy, and global partnerships to the fintech company. Her appointment is seen as a pivotal step in supporting ZBD’s ambitious expansion plans.
Prior to joining ZBD, Noreddine held a significant role at adjoe, a renowned advertising and monetization platform, where she led Supply Partnerships. Her leadership was instrumental in driving publisher acquisition and scaling adjoe’s global footprint through strategic alliances with mobile-first businesses. At ZBD, she will be tasked with leading global business development efforts, focusing on expanding the company’s ecosystem of partners across gaming, technology, and beyond.
Strategic Expansion and Leadership
Noreddine’s role at ZBD will involve working closely with studios, publishers, and platforms to integrate ZBD’s unique payments and rewards technology into more games and apps worldwide. Her focus will be on expanding strategic relationships and enhancing the company’s market presence.
Simon Cowell, CEO & Co-Founder of ZBD, expressed his enthusiasm about the new appointment:
“We’re thrilled to welcome Hajar to the team. Her strategic thinking, passion for the gaming space, and ability to build high-impact partnerships will be instrumental as we continue our mission to reimagine payments and rewards for the digital generation.”
Industry Expertise and Vision
Noreddine herself is excited about the new chapter in her career. She remarked,
“I first came across ZBD three years ago and was immediately impressed by their deep gaming and ad-tech offerings, as well as their passionate team. Joining them felt like a natural next step in my career.”
Her vision aligns perfectly with ZBD’s goals, as she aims to work closely with the team to expand the gaming and rewards side of the business.
“I’m incredibly excited about this new chapter, as it perfectly aligns with my professional experience as well as my personal passion for gaming. Here’s to embarking on this new journey together and helping grow ZBD’s unique capabilities with studios, partners, platforms, and players worldwide.”
Implications for ZBD’s Growth
The appointment of Hajar Noreddine comes at a time of rapid growth for ZBD, as the company expands its offerings across both the EU and the US. As of December 2024, ZBD became the first to secure a MiCAR license, enabling it to offer a comprehensive suite of crypto and fiat payment services in the EU.
This development follows a series of strategic initiatives by ZBD to strengthen its leadership team and enhance its market position. The move represents a significant step in ZBD’s ongoing efforts to innovate in the fintech space, particularly in integrating advanced payment solutions within the gaming industry.
With Noreddine’s extensive background and strategic insight, ZBD is well-positioned to capitalize on emerging opportunities in the digital payments landscape. The company’s focus on expanding its partnerships and market presence underscores its commitment to leading the charge in reimagining payments and rewards for the digital generation.
As ZBD continues to grow, the industry will be watching closely to see how Noreddine’s leadership influences the company’s trajectory and impacts the broader fintech ecosystem.