Tech Visionaries Lead Everywatch to Revolutionize Luxury Watch Market

Everywatch.com, an innovative platform aggregating watch information, has appointed two tech industry veterans to its helm, aiming to transform the user experience. Dr. Mike Capps and Ben Horesh, both with extensive backgrounds in gaming and artificial intelligence, have been named Chairman of the Board and CEO, respectively. Their appointment marks a strategic move to leverage tech expertise in reshaping the luxury watch platform.

Founded in late 2021 and officially launched in 2023, Everywatch.com offers a comprehensive database of pre-owned watch transactions, akin to a “Zillow for watches.” The platform was co-founded by Giovanni Prigigallo and Howard Morgan, and it quickly gained traction by providing insights into the market value and availability of watches. In mid-2024, Everywatch expanded its capabilities by acquiring WatchAuctionHQ.com, enhancing its data-sharing prowess in the watch industry.

Tech Expertise Meets Luxury Watch Market

Dr. Mike Capps, known for his leadership at Epic Games where he spearheaded franchises like Gears of War and Fortnite, brings a wealth of IT knowledge to Everywatch. He also co-founded Howso, a company in the AI sector. In a recent interview, Dr. Capps expressed his vision for improving the Everywatch platform, emphasizing the importance of solid data and a robust user experience.

“When I was asked to come on board, I said the data is great, but the product isn’t awesome. So, we’ve been improving the product itself, the Everywatch platform, to ensure the data is really solid and the experience is strong,” said Dr. Capps.

Dr. Capps, a watch collector himself, was initially drawn to Everywatch as a user. He recognized the platform’s potential to centralize information for collectors seeking rare watches and accurate pricing data. His involvement with Everywatch began after he reached out to discuss the site’s potential improvements.

Innovative Leadership and Market Expansion

Alongside Dr. Capps, Ben Horesh steps in as CEO. Horesh is celebrated for his success in scaling tech ventures like Playtika and Microgaming through product innovation. His expertise in creating engaging, user-friendly experiences is expected to drive Everywatch’s growth.

“In terms of crossover from the gaming industry, there are a lot of aspects that come into play, from building engaging features that users fall in love with and want to come back to, to understanding how to segment information and audiences and create hyper-personalized experiences,” Horesh explained.

Everywatch collaborates with collectors, pre-owned watch sellers, auction houses, and brands. Its data has been instrumental in market analysis for major companies like Deloitte. With the pre-owned watch market booming, Everywatch aims to be the go-to resource for watch data, despite being live for less than two years.

Future Prospects and Strategic Goals

With the new leadership, Everywatch plans to expand its offerings to retailers and watch brands, using its vast data for pricing strategies and product introductions based on trend analysis. The company aims to reach one million collector subscribers by the end of 2025.

Everywatch’s data collection process involves scouring over 1,000 auction and dealer platforms, followed by rigorous accuracy checks. Horesh highlighted the platform’s commitment to data precision, setting it apart from competitors who might present unfiltered and error-prone data.

“We spend a great deal of time on data synthesis, correcting and fixing where needed,” Horesh stated. “This sets us apart from anyone that simply retrieves and presents unfiltered data that often contains errors, discrepancies, duplicates, and more.”

The platform offers multiple subscription levels for collectors, with a free base option and additional tiers providing more detailed information. Brands and retailers can also benefit from specialized programs and research services offered by Everywatch.

According to Dr. Capps, the ultimate goal is to eliminate the need for users to search through multiple sites for comprehensive watch information. Future plans include expanding analytic services, offering detailed market reports, and providing specific data on watch characteristics.

As Everywatch continues to evolve under the guidance of its new tech-savvy leaders, the platform is poised to redefine how watch enthusiasts and industry professionals access and utilize market intelligence.

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