In an extraordinary spectacle that captivated Londoners, a hyper-realistic sculpture of Superman was seen soaring above The Shard, the city’s tallest building, on July 1. The installation, perched over 300 meters high, marks the first time a cinematic character has been displayed in such a manner atop the iconic landmark.
The 11-foot-tall sculpture, weighing over 120 kilograms, was meticulously crafted over four months. It involved more than 20 artists and technicians, who collectively invested 2,000 hours to ensure the superhero was picture-perfect. The figure is constructed from a fiberglass body molded in ECO resin and is secured with galvanized steel cables to The Shard’s exposed spire.
A Cinematic Tribute
This daring display coincides with the launch of the new Superman film, set to hit theaters on July 11. The installation was designed to generate buzz around the movie, featuring a pose that depicts Superman with one leg bent and his head looking down, as if vigilantly watching over the city. Londoners are encouraged to “Look Up,” echoing the film’s tagline, to catch a glimpse of the superhero, visible from up to 40 miles away, weather permitting.
James Gunn, the writer and director of the new Superman movie and Co-Chairman of DC Studios, expressed his amazement at the installation.
“To see such a realistic depiction of our Superman displayed on the top of The Shard is mind-blowing,”
he remarked, highlighting the intricate work that went into bringing the superhero to life.
The Making of a Heroic Vision
The creation of this Superman sculpture involved advanced techniques, including 3D scanning of actor David Corenswet, who portrays the superhero in the film. This process was complemented by extensive references for the costume and cape, ensuring the figure’s authenticity and attention to detail.
Daniel Fulbrook, head of marketing for Real Estate Management and asset manager of The Shard, emphasized the symbolic significance of the installation.
“Superman has stood as a symbol of hope and heroism for generations — so it feels only fitting that he now watches over London from the top of one of its most iconic landmarks,”
he stated. Fulbrook noted the surreal experience of seeing the legendary figure suspended within The Shard’s spire.
Public Engagement and Cultural Impact
The appearance of Superman over London is not just a marketing stunt but also a cultural event that invites public engagement. Residents and tourists alike are flocking to vantage points such as Borough Market, Sumner Street, Southwark Bridge, and Stoney Street for unobstructed views of the superhero.
This initiative reflects a growing trend of using public art installations to create interactive experiences that resonate with audiences and generate excitement around cinematic releases. The choice of Superman, a character synonymous with strength and justice, adds a layer of narrative depth to the installation, reinforcing themes of hope and protection.
Looking Ahead
As the Superman sculpture continues to draw attention, it sets a precedent for future collaborations between cinema and iconic landmarks. The success of this installation could inspire similar projects worldwide, blending art, architecture, and storytelling in innovative ways.
For now, Londoners and visitors have a unique opportunity to witness a piece of cinematic history, with Superman watching over the city from his lofty perch. As the film’s release date approaches, the installation serves as a powerful reminder of the enduring appeal of superheroes and their ability to inspire awe and wonder.