As July unfolds, the anticipation for San Diego Comic-Con (SDCC) 2025 reaches a fever pitch among fans and collectors worldwide. This year, Jazwares is turning heads with a lineup of exclusive merchandise that promises to be the talk of the convention. From beloved franchises like Star Wars and Stranger Things to the nostalgic charm of Avatar: The Last Airbender, Jazwares is set to offer something for everyone. However, the standout attraction is undoubtedly the Squirtle Squad plush pack, a nod to the iconic water-type Pokémon from the original anime series.
The announcement comes as SDCC prepares to welcome thousands of attendees from July 24-27. Jazwares’ offerings are sure to attract both seasoned collectors and new fans alike, with exclusive items available at booth #3513. Let’s dive into the details of what Jazwares has in store for this year’s convention.
The Ultimate Squirtle Squad
The highlight of Jazwares’ SDCC exclusives is the Squirtle Squad plush pack. This set features five 8-inch plush Squirtles, each sporting the signature sunglasses that made them famous in the Pokémon anime’s 12th episode. The leader, distinguished by his pointy shades, eventually becomes Ash’s Squirtle, adding a layer of nostalgia for longtime fans. The pack is priced at $100 and comes in special packaging, making it a must-have for Pokémon enthusiasts.
Exclusive Collectibles Across Franchises
Avatar Legends: Zuko and Aang Figures
Jazwares pays homage to Avatar: The Last Airbender with two exclusive figures. The 6.5-inch Zuko figure, complete with alternate heads, hands, and firebending effects, is priced at $40 and available at the Jazwares booth. Meanwhile, the “Kawaii” Lil’ Elemental Aang figurine, in a unique golden colorway, is priced at $20 and can be found at the Paramount booth.
Hello Kitty and Friends Anniversary Plushes
Celebrating significant milestones, Jazwares presents 12-inch plushes of My Melody and Kuromi, marking their 50th and 20th anniversaries, respectively. Each plush is priced at $40 and comes in a numbered box, with only 1,000 units each available at booth #3513.
AEW Unrivaled Swerve Strickland Figure
For wrestling fans, the latest addition to the AEW Unrivaled collection is the Swerve Strickland figure, inspired by his Black Panther-themed gear from AEW Dynasty 2024. Priced at $40, this figure includes a swappable masked head and a removable robe, available at the Jazwares booth.
Mermicorno Starfall Powered-Up Astra Plush
Based on Tokidoki’s animated series, the Astra plush showcases the character in her powered-up form. Limited to 500 pieces, each plush comes with a certificate of authenticity and is priced at $30, available at booth #3513.
More Must-Have Merchandise
Star Wars Micro Galaxy Squadron
Star Wars fans can look forward to the Imperial Hangar Bay set, featuring Darth Vader’s TIE Advanced and two TIE Fighters from Black Squadron. This $100 set includes mini figurines and light-up packaging, available at booth #3513.
Stranger Things Upside Down Collection
The Demogorgon figure from Stranger Things offers a chilling addition to any collection. This 6-inch figure, priced at $20, features a swappable head and glow-in-the-dark elements, capturing the eerie essence of the Upside Down.
Squishmallows Little Plush Sets
For those with a penchant for plushies, Jazwares offers themed Squishmallow sets, each containing three 5-inch plushes. Themes include American, Brunch, Asian, and Mexican, each priced at $40 and available at booth #3513.
Implications and Anticipation
Jazwares’ diverse array of exclusives not only highlights the company’s ability to tap into various fan bases but also underscores the growing trend of collectible merchandise at conventions. As SDCC continues to evolve, the demand for unique and exclusive items remains a driving force for attendees.
According to industry experts, the appeal of convention-exclusive merchandise lies in its limited availability and the unique experience of acquiring it firsthand. This year’s offerings from Jazwares are expected to draw significant attention, potentially setting new benchmarks for future conventions.
As fans gear up for the excitement of SDCC 2025, Jazwares’ exclusive lineup serves as a reminder of the enduring allure of pop culture collectibles. Whether you’re a seasoned collector or a casual fan, the opportunity to own a piece of this year’s convention is not to be missed.
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