The North Shields guitar hero, Sam Fender, delivered a stadium rock masterclass on Thursday, July 3, as he headlined the opening concert for the British Grand Prix at Silverstone. This event marked the beginning of a four-day musical extravaganza featuring other headliners like RAYE, Fatboy Slim, and Becky Hill. With an expected attendance of around 480,000 motorsport and music fans, the atmosphere was electric, blending the high-octane energy of Formula 1 with the pulsating beats of live music.
Fender’s performance set the tone for the weekend, which was packed with food trucks, DJ sets, and a festival-like vibe. Many attendees sported Newcastle United shirts in homage to Fender’s favorite football club, while others donned McLaren, Ferrari, and Alpine baseball caps, showcasing the unique crossover between music and motorsport fandom.
Star-Studded Opening Night
Before the music kicked off, the main stage welcomed British F1 stars Lando Norris of McLaren and George Russell of Mercedes. Norris, who is currently second in the drivers’ world championship, entertained the crowd with his aspirations for a Marvel movie role and his unabashed love for Taylor Swift. Although he refrained from singing, his playful banter set a lively tone for the evening.
Meanwhile, the support act Blossoms delivered a stylish set, complete with retro visuals and a neon ‘Nightclub’ sign. Their performance included hits like ‘Charlemagne’ and ‘There’s a Reason Why (I Never Returned Your Calls)’, capturing the crowd’s attention and setting the stage for Fender’s headline act.
Sam Fender’s Commanding Performance
Having recently completed a UK stadium tour, Sam Fender brought his seasoned stage presence to Silverstone. After opening with ‘Getting Started’, he expressed his honor at performing at such a prestigious venue. Fender, known for his ability to connect with audiences, joked about the crowd’s shared love for cars and even attempted to traverse the stage’s extended catwalk.
Fender’s set showcased his musical range, from the punk-infused ‘Howdon Aldi Death Queue’ to the poignant ‘Crumbling Empire’. His ability to weave personal narratives with universal themes was evident, particularly during ‘Spit Of You’, a song about his relationship with his father, which resonated deeply with the audience.
Anthemic Finale
Fender concluded his set with two of his most powerful anthems: ‘Seventeen Going Under’ and ‘Hypersonic Missiles’. Both songs, characterized by their raw emotional depth and catchy choruses, turned into massive singalongs, leaving the crowd energized and ready for the weekend’s festivities.
“If Glastonbury is looking for a home-grown headliner when it returns in 2027, Fender just powered his way into pole position.”
Music and Motorsport: A Perfect Blend
The British Grand Prix event highlights the growing synergy between live music and motorsport. With viagogo now an official partner of BWT Alpine F1 Team, fans have more opportunities to experience this cultural crossover. As the weekend progresses, attendees can look forward to performances from pop alchemist JADE, R&B queen Mabel, and a DJ set by Idris Elba.
The blend of music and motorsport at Silverstone not only enhances the Grand Prix experience but also sets a precedent for future events. As fans camp nearby to soak in the full four-day program, the fusion of these two worlds continues to captivate audiences, offering a unique and thrilling experience.




