4 July, 2025

Vertical-specific software and technology-enabled services are reshaping how owners and operators manage single-family and multifamily residential assets by improving service delivery, reducing costs, and unlocking new sources of value, according to a new industry report released by the Real Estate Technology investment banking team from Brown Gibbons Lang & Company (BGL).

Rising Demand for Tech Solutions in Real Estate Market Revealed in New Report

The real estate sector is undergoing a significant transformation, driven by an increasing demand for technology-driven solutions. According to a recent report by the Real Estate Technology investment banking team from Brown Gibbons Lang & Company (BGL), vertical-specific software and technology-enabled services are reshaping the management of single-family and multifamily residential assets. These innovations are enhancing service delivery, reducing costs, and unlocking new sources of value for property owners and operators.

The report, titled the BGL Real Estate Technology Insider, highlights a growing need for technological solutions to tackle challenges such as the aging housing stock, affordability issues, consumer expectations, and rising operational costs. Brandon Dobell and Jason Myler of BGL’s Real Estate Technology team emphasized the importance of these developments, stating, “Our report reveals a significant increase in demand for technology solutions within the real estate sector, driven by the need to address these challenges.”

Technology’s Role in Navigating Market Challenges

As the real estate market faces numerous headwinds, technology is proving to be a crucial ally for property management companies. The report identifies key strategies and technologies that are enabling these companies to not only endure but flourish in today’s competitive environment. Among the solutions explored are purpose-built software platforms and technology-enabled service providers that assist stakeholders in managing aging infrastructure, increasing maintenance costs, and shifting demographic preferences.

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One of the standout findings of the report is the continued dominance of multifamily real estate in commanding the largest share of commercial investment. This trend is expected to drive further adoption of technology solutions in the sector, as investors and property managers seek to maximize returns and efficiency.

Case Studies and Insights

The report includes a compelling case study of two property management companies that have successfully leveraged technological implementation to maximize investment returns. These examples serve as a blueprint for other companies looking to integrate technology into their operations.

“Solutions that are helping property management companies navigate market headwinds are crucial as the industry evolves,” the report notes.

A Deep Dive into BGL’s Expertise

BGL’s Real Estate Technology investment banking team brings extensive experience and deep relationships with key financial sponsors and industry executives. With a 25-year track record of advising companies on solving complex PropTech M&A challenges, BGL offers clients enduring global relationships and deep industry insights. Their expertise spans the entirety of the real estate and property technology continuum, covering residential, multi-family, and commercial real estate landscapes.

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Brown Gibbons Lang & Company is a leading independent investment bank and financial advisory firm, with offices in major cities including Boston, Chicago, Cleveland, Los Angeles, and New York. The firm is a founding member of REACH Cross-Border Mergers & Acquisitions, enabling it to service clients in 30 countries worldwide.

Implications and Future Outlook

The increasing integration of technology in real estate management is expected to continue reshaping the industry. As property management companies adopt more sophisticated tools, they are likely to see improvements in efficiency, cost savings, and tenant satisfaction. This trend could also lead to a more sustainable and resilient real estate market, better equipped to handle future challenges.

Looking ahead, the role of technology in real estate is poised to expand further, with innovations such as artificial intelligence, machine learning, and the Internet of Things (IoT) set to play a pivotal role. As these technologies become more prevalent, they will likely drive even greater demand for tech-driven solutions across the real estate sector.

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For more detailed insights, the full report is available for download, providing a comprehensive analysis of the current trends and future directions in real estate technology.