If you rely on caffeine to kickstart your day but are concerned about the potential health risks of coffee, matcha might be the solution you’ve been seeking. This finely ground powder made from green tea leaves is not only rich in antioxidants but also offers a stable energy boost, making it an increasingly popular choice among health-conscious consumers.
The announcement comes as a recent study by Chinese scientists links instant coffee consumption to an increased risk of age-related macular degeneration (AMD), a condition that leads to blurry or distorted central vision. The study suggests that those who favor instant coffee could be up to seven times more likely to develop AMD compared to those who drink other types of coffee. Researchers attribute this risk to acrylamide, a chemical released during the preparation of instant coffee, which may harm the retina.
The Rise of Matcha in the Global Market
Matcha’s popularity has surged over the past few decades, with sales in the United States alone surpassing $10 billion in the last 25 years. Globally, the matcha market is valued at approximately $4.3 billion, and demand continues to grow, putting pressure on supply chains worldwide. This green tea variant is celebrated for its health benefits, including lowering blood pressure and inflammation, and enhancing alertness and concentration.
According to Harvard Health, matcha contains between 38 to 89 mg of caffeine per 8 oz cup, which is less than the 100 to 120 mg found in coffee. However, matcha provides a more stable and prolonged energy boost, avoiding the sudden crash often associated with coffee consumption.
Health Benefits and Cognitive Improvements
Studies have shown that matcha not only helps maintain energy levels but also supports cognitive function. A 2024 study involving 99 participants, including those with self-reported cognitive decline, found that matcha consumption was linked to improved social cognitive function, particularly in recognizing emotions through facial expressions. Another study from 2020 highlighted cognitive improvements among female matcha drinkers.
Matcha’s benefits extend beyond energy and cognition. It promotes oral health by reducing plaque buildup and alleviating gum disease symptoms, thanks to its potent antioxidants. Moreover, matcha can aid in weight loss by naturally boosting metabolism without raising blood pressure or cortisol levels, making it an excellent pre-workout drink.
Accessibility and Cost-Effectiveness
Unlike coffee, which often requires expensive equipment for brewing, matcha is simple and cost-effective to prepare. A good cup of matcha can be made by whisking the powder in hot water or milk, eliminating the need for costly coffee makers or espresso machines.
As more people become aware of the potential risks associated with coffee, particularly instant varieties, matcha offers a compelling alternative. Its numerous health benefits, combined with a more stable energy boost, make it a preferred choice for those looking to maintain their caffeine intake without compromising their well-being.
The move represents a shift in consumer preferences towards healthier options, as evidenced by the growing market for matcha. As research continues to uncover the effects of various beverages on health, consumers are likely to become more discerning in their choices, prioritizing long-term health benefits over short-term satisfaction.




