PORT WASHINGTON, N.Y. and ST. PETERSBURG, Fla., July 1, 2025 — CareConnect LLC, a leader in AI-driven caregiver recruitment and scheduling, has unveiled its latest innovation, CareConnect Engage, powered by CoachUp Care. This groundbreaking platform aims to address the critical challenges of recruitment, engagement, and retention in the caregiving industry by integrating these elements into a single, cohesive solution.
The launch, in collaboration with MissionCare Collective, introduces a transformative approach to workforce management, promising to enhance four key metrics: increasing 90-day employee retention, boosting caregiver referrals while reducing recruitment costs, improving employee Net Promoter Scores (eNPS), and unlocking untapped workforce capacity to drive higher utilization and revenue.
Revolutionizing Workforce Engagement
Unlike traditional rewards programs that offer short-term perks, CareConnect Engage focuses on fostering purpose, connection, and culture among caregivers. The platform combines CareConnect’s AI-powered recruitment and scheduling engine with CoachUp Care’s award-winning engagement tools, allowing for personalized engagement and recognition based on real-time performance and behavioral data.
“CareConnect Engage isn’t just about rewards or managing turnover…it’s about changing the game,” said Matt McGinty, CEO of CareConnect. “By integrating deeply with CoachUp Care, we’re moving beyond reactive incentives. We’re giving providers the ability to drive real behavioral change and long-term loyalty, with personalized engagement strategies that scale.”
Streamlining Operations
The integration of CareConnect Engage offers a streamlined solution for agencies, consolidating recruitment, hiring, scheduling, engagement, and retention into one platform. This simplification is designed to reduce vendor management complexities and enhance operational efficiency.
Key features of CareConnect Engage include:
- Virtual Community
- Employee Rewards
- Movement Celebrations
- Recruitment Surveys
- Employee Hub
- Training
- Enterprise Infrastructure
- Reporting & Insights
Brandi Kurtyka, CEO of MissionCare Collective, emphasized the platform’s potential to transform workforce experiences. “CoachUp Care has always focused on activating and retaining the heart of care…its people,” she stated. “Now, through this partnership, we extend a more fully-integrated solution for providers to intervene earlier, connect smarter, and deliver the kind of workforce experience that keeps caregivers showing up—and staying. And we’re doing it without adding more vendors or more complexity.”
Implications for the Caregiving Industry
The introduction of CareConnect Engage comes at a pivotal time for the caregiving industry, which faces ongoing challenges in workforce management. According to industry reports, caregiver turnover rates remain high, and the demand for qualified caregivers continues to grow. By addressing these issues head-on, CareConnect Engage could set a new standard for how agencies recruit, engage, and retain their workforce.
Experts in the field have noted the potential benefits of integrating AI and personalized engagement strategies. “The ability to tailor engagement and recognition to individual caregivers can significantly enhance job satisfaction and retention,” said Dr. Emily Tran, a workforce management specialist. “Platforms like CareConnect Engage that leverage data-driven insights are likely to lead the way in transforming how care providers manage their teams.”
Looking Ahead
CareConnect Engage, powered by CoachUp Care, is available for preview, with general availability expected in August 2025. As agencies prepare to adopt this innovative platform, the caregiving industry may witness a shift towards more sustainable and effective workforce management practices.
For more information on CareConnect Engage, visit www.careconnectmobile.com.
About CareConnect: CareConnect’s AI-powered suite of solutions provides homecare agencies with tools to streamline workflows, decrease caregiver hiring and onboarding time and costs, increase referrals, reduce cost penalties, improve caregiver engagement, and gain valuable insights through predictive analytics.
About MissionCare Collective: MissionCare Collective is committed to transforming the culture of care through partnerships with providers, communities, and the workforce. Operating the largest network of direct care workers in the U.S., it offers technology products and innovations designed to meet workforce needs at every stage.
Press Contact: Bryan Hilliard, VP of Marketing, CareConnect, [email protected]
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