Max McBrayer Appointed CEO of NATSO, Leading the Future of Truck Stops

ALEXANDRIA, Va., July 1, 2025 — In a significant leadership shift, NATSO, the organization representing the nation’s truck stops, travel centers, and off-highway fuel retailers, has appointed Max McBrayer Jr. as its new President and Chief Executive Officer. This appointment, effective immediately, marks a new chapter for NATSO as it navigates the evolving landscape of the transportation energy sector.

McBrayer, who previously served as the CEO of RaceTrac, Inc., brings over 40 years of experience to NATSO. His extensive background in fuel retail and transportation energy is expected to drive the association’s strategic initiatives. He succeeds Darren Boyd Schulte, who has been serving as Interim CEO since January 2025. Schulte will continue his role as Vice President of Membership, ensuring a seamless transition.

McBrayer’s Vision for NATSO

Upon his appointment, McBrayer expressed his commitment to advancing NATSO’s mission. “I am honored to assume the role of NATSO President and CEO at such a pivotal time for the industry and the association,” McBrayer stated. “I am committed to working with NATSO’s Board of Directors and the Leadership Team to execute a strategic framework that will drive sustainable growth while strengthening member relationships.”

Joe Zietlow, NATSO Chairman of the Board, echoed this sentiment, emphasizing McBrayer’s deep understanding of the industry. “Max brings a deep understanding of the fuel retail and transportation energy industries and their customers to this leadership position,” Zietlow said. “The Board has full confidence that Max will build on his distinguished career to serve NATSO’s members.”

Background and Industry Impact

McBrayer’s career spans several key roles in the energy sector, including leadership positions at RaceTrac Petroleum, Inc., Metroplex Energy, and The Ethanol Corporation. His expertise is expected to be instrumental as NATSO continues to advocate for its members on legislative and regulatory matters.

NATSO, founded in 1960, plays a critical role in representing the interests of America’s travel centers and truck stops. The organization not only serves as a voice on policy issues but also provides education and networking opportunities through its annual convention and trade show. McBrayer’s appointment comes at a time when the industry is facing challenges such as the transition to alternative fuels and the integration of new technologies.

Looking Ahead: Challenges and Opportunities

The appointment of McBrayer is seen as a strategic move to position NATSO for future growth. As the transportation sector undergoes significant changes, including the push towards sustainability and digital transformation, McBrayer’s leadership is expected to guide NATSO in adapting to these trends.

According to industry analysts, the truck stop and travel center industry is at a crossroads. The shift towards electric vehicles and alternative fuels presents both challenges and opportunities for fuel retailers. McBrayer’s experience in the sector is anticipated to help NATSO’s members navigate these changes effectively.

“The Board of Directors congratulates Max on joining NATSO and on his appointment as President and Chief Executive Officer,” said Joe Zietlow, NATSO Chairman of the Board. “We look forward to working with Max as NATSO remains focused on advancing the long-term success and profitability of our industry and our members.”

Conclusion: A New Era for NATSO

As McBrayer takes the helm, the focus will be on executing a strategic plan that not only ensures the immediate success of NATSO’s members but also prepares them for the future. His leadership is expected to bring a renewed focus on innovation and member engagement, key components for thriving in the ever-evolving transportation energy landscape.

For more information on NATSO and its initiatives, interested parties can follow the organization on social media platforms such as Facebook, Instagram, LinkedIn, and X.

Contact: Tiffany Wlazlowski Neuman, Vice President, Public Affairs, at 202-365-9459 or via email.

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